Fast fashion has completely changed the face of clothing industry. While new styles at low prices are abundant, this relentless production and consumption is having much higher cost on the environment and on human lives.
Minimize impact on climate and stimulate nearest community development is the primary goal of Weyler's Legacy project.
Things are changing for the better. We're currently in a transition of a new type of fashion industry, based on ecological and holistic principles of closing the loop on materials, that prioritizes values, community and respect to everyone involved in the supply chain.
Most consumers blinded by the allure of cheap prices, are still unaware of today's challenges: the explosive growth of the global fashion industry has fared well for some yet has been violently unjust for most everyone else. Low wages and poor working conditions are rampant, with workers earning less than their national poverty levels as established by United Nations and the World Bank.
Due to exorbitant water usage, the irresponsible disposal of waste, the exponential growth of manmade, non-biodegradable fibers such as polyester, and filthy carbon emissions from coal powered factories, the planet isn't fairing too well either.
In fact, fashion industry is now one of the most polluting industries in the world, many rank it the 2nd! behind oil.
We can choose for organic and upcycled materials. We can choose for certified and audited factories. We can try to change our behaviour, but ultimately, sustainable fashion is about values. We have to decide what we value. Decide how we spend the money and how we care for the clothes we already have. We really have to take responsibility for our choices.
Weyler's Legacy is on a mission to make fashion meaningful so that you can find that meaning on the product. Once you commit to the story behind it, you start to own the garment you have bought. The more projects start working like this, the more consumers will start to expect more from brands, and there is where we want to go.